MEET THE PEOPLE
BEHIND AXINA

We work hard to select the right team for each project ensuring a mix of: Hands on practical experience, Category understanding, Local knowledge, Commercial Understanding and Proven toolkits / methodologies.   

ABOUT AXINA

We are strategic customer management consultants with more than 20 years experience of working in both established and emerging markets with some of the largest companies in the world across numerous categories (FMCG, Pharmaceutical and Non- Food) and different trade channels.

We are totally focused on accelerating growth and everything we do is driven by our desire to push the boundaries to help clients achieve long term sustainable growth, faster.

What you see is what you get…’US’

We provide solutions by fully understanding your business and helping you to take a pro-active role in the strategic customer relationship.

CONSUMER   >   SHOPPER   >   CATEGORY   >   CUSTOMER

We work hand in hand with our clients helping them to become the best performing most respected companies and recognised as experts in their chosen categories.

STEVE CLARKE

Axina Ltd. Owner & Founder

Consultancy: 14+ years with numerous global clients across 50+ markets and extensive experience in driving strategic customer initiatives in the UK, Europe and Emerging / International markets.

Prior to consultancy Steve held senior line positions in Gillette AMEE (Group Strategic Customer Director) reporting directly to the Group President, Duracell (European Global Customer Manager ), Perrier (Head of UK Sales), & Cadbury (SNAM).

Steve started his career as a Navigating officer with Shell and the name
Axina derives from a precious Shell – his first ship was named Axina.

STEVE IS PASSIONATE ABOUT:

Driving strategic initiatives to accelerate sales growth in both established and emerging markets

  • Maximising Trade Terms investments
  • Identifying L4G’s (Lever’s for Growth)
  • Building capability
  • Effective Distributor Management
  • Helping clients to enter new markets

STEVE LOVES:

‘The excitement of working in the UK, Europe and emerging markets with diverse people and cultures on truly interesting challenges,  accelerating sales growth and helping people and businesses to fulfil their full potential.

And….. Running Marathons’

OUR CLIENTS

Axina work across a wide and diverse range of global clients including a variety of product categories. We’ve worked in both established and emerging markets (50+ countries) with some of the biggest and most respected global businesses in the world. With this kind of experience Axina is ideally positioned to help your business Accelerate Growth.

Have you got a question, or perhaps would like to discuss working with us? Simply fill in the form below and we’ll get in touch right away.