What We Do – Axina Solutions

THIS IS WHAT
WE DO

We work closely with our clients to truly understand their challenges and use our experience to get to most solutions. Importantly we listen, we work with you collaboratively and keep things simple. Everything we do must translate into real business results.

Making Trade Terms Work Harder

We help our clients to make their trade terms work harder

We identify and reduce risk / pricing exposure and identify opportunities to work trade terms harder
Our unique trade terms analytical tool allows us to gain a comprehensive understanding of your global trade terms and simulate alternative investment scenarios
We help our clients to transition from their current position to a new tailored performance related trade terms structure based on conditionality

Market Entry Facilitation

We offer a range of support to help our clients enter new markets

We start by helping to provide a comprehensive understanding of the market and category dynamics
We generate relevant consumer, shopper and customer insight to gain a better understanding of category behaviour
We provide relevant RTM solutions and act as an interface between our clients and their new distributor partners providing initial and ongoing market support to optimise the distributor relationship

Market Entry Facilitation

We offer a range of support to help our clients enter new markets

We start by helping to provide a comprehensive understanding of the market and category dynamics
We generate relevant consumer, shopper and customer insight to gain a better understanding of category behaviour
We provide relevant RTM solutions and act as an interface between our clients and their new distributor partners providing initial and ongoing market support to optimise the distributor relationship

L4G’s (Lever’s for Growth)

The L4G process is designed to unlock the key levers that will drive business growth in the next 2-3 years +

It is an analytically led approach generating insights from available data combined with practical “hands on” in-market outlet visits
It enables suppliers to identify short and long term Lever’s for Growth aligning the overall business (and its customers) to ensure effective use of time / resource and efficient investment
The L4G process combines both strategic and actionable solutions resulting in accelerated growth

Effective Distributor Management

We help to facilitate a culture (mind-set) change in the way we work together with our Distributors

We help to develop a clear and structured framework which enables suppliers and Distributors to work effectively together
We help our clients to accelerate growth through a performance driven distributor model with clearly defined objectives / KPI’s
We can also help both Suppliers / Distributors to identify the L4G’s to accelerate growth with the aim of increasing the overall return for both parties.

Effective Distributor Management

We help to facilitate a culture (mind-set) change in the way we work together with our Distributors

We help to develop a clear and structured framework which enables suppliers and Distributors to work effectively together
We help our clients to accelerate growth through a performance driven distributor model with clearly defined objectives / KPI’s
We can also help both Suppliers / Distributors to identify the L4G’s to accelerate growth with the aim of increasing the overall return for both parties.

Build Capability

We take time to fully understand our clients skill gaps and then design tailored programmes focused on providing managers of all levels with the relevant skills to effectively manage strategic customers.

We have extensive capability building experience having worked with numerous global suppliers across different categories in more than 50+ markets.
We take time to understand our clients skill gaps and identify the key areas to build capability. All of our programmes are designed and tailored to meets our clients specific needs.
At the end of every workshop delegates will develop their own MAP (Motivation to Action Plan) ensuring the learnings are translated into real business results. Post workshop we will ensure the learnings are effectively embedded with the support of Skill Pills.

Have you got a question, or perhaps would like to discuss working with us? Simply fill in the form below and we’ll get in touch right away.